Sony Playstation 



Experiential  | Activation | Digital | Print | Apparel

The Ask

We were tasked to create buzz and hype for upcoming summer gaming across Ontario with the focus on 18-25-year-olds.


The Solution

Bring gaming to school with the ultimate Playstation Varsity tournament. We created an entire activation and tournament around finding the best players around 8 University campuses in Ontario


My contribution 

I was a part of the initial idea and pitch, down to the digital media, on site apparel and print ads, to the social media campaign and website. 


Creative Director: Kelly Kirkpatrick
Art Director/Designer: Jonathan Agomaa
Copy Writer: Jeremy Richard

Developer: Exclaim




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