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Sony Playstation
Experiential | Activation | Digital | Print | Apparel
The Ask
We were tasked to create buzz and hype for upcoming summer gaming across Ontario with the focus on 18-25-year-olds.
The Solution
Bring gaming to school with the ultimate Playstation Varsity tournament. We created an entire activation and tournament around finding the best players around 8 University campuses in Ontario
My contribution
I was a part of the initial idea and pitch, down to the digital media, on site apparel and print ads, to the social media campaign and website.
Accreditation
Creative Director: Kelly Kirkpatrick
Art Director/Designer: Jonathan Agomaa
Copy Writer: Jeremy Richard
Developer: Exclaim