Lime Ridge Fashion Weekend
Print Design | Event Planning | Fashion
Lime Ridge wanted to encourage its diverse consumer base to visit the mall, get involved, and show them that they are a fashion-forward, innovative destination with endless possibilities. Tasked to develop a print and social media asset to accompany the already planned weekend event
With the Lou Lou event already planned for the Friday before the weekend, it seemed a natural fit to turn this weekend into Lime Ridge’s inaugural Fashion Weekend!
A look book featuring fall fashion finds and trends found right at Lime Ridge mall, as well as dining options and information on the Fashion Weekend’s events.
On the digital front, a desktop and responsive mobile site were created to funnel traffic from Lime Ridge’s website and external media buy and act as the hub for information on the event weekend and model search.
AD/Designer: Jonathan Agomaa
Graphic Designer: Christina Thai