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Skittles - Fix the Rainbow
Digital | Photo Manipulation | Illustration
The Ask
Create an exciting digital activation to complement on-pack, TV and social activations for the Fix the Rainbow campaign.
The Solution
The rainbow was broken, so consumers come to the Skittles site and enter their email to enter the contest. Art director Anis Litim developed the website content to fixing the rainbow, and I was tasked to create the continuation of the experience on Facebook. We developed a small story of characters journeying through the Skittles world that played heavily on the microsite and ended on Facebook.
Accreditation
AD/Designer: Anis Litim
Graphic Designer: Jonathan Agomaa