The Ask

Create an exciting digital activation to compliment on-pack, TV and social activations for the Fix the Rainbow campaign.

 

The Solution

The rainbow was broken, so consumers come to the Skittles site and enter their email to enter the contest. Art director Anis Litim developed the website compent to fixing the rainbow, and I was tasked to create the continuation of the experience on Facebook. We developed small story of character journeying through the Skittles world that played heavily on the microsite and ended on Facebook.

 

Accreditation

AD/Designer: Anis Litim
Graphic Designer: Jonathan Agomaa