The Ask

To create constant buzz and brand awareness of Duracell during the DesiFest concert at Dundas Square in Spring.

 

The SolutionThe Duracell PowerCheck app was connected to the large television screens in the square and would be turned on at various times during the event. The app was able to detect the volume levels of the audience whilst charging up an onscreen battery. When full T-shirts were tossed out into the audience.  

 

Accreditation
AD/Graphic Designer: Jonathan Agomaa
Developer: Isaque Hossain