Skittles - Fix the Rainbow



Digital | Photo Manipulation | Illustration

The Ask

Create an exciting digital activation to complement on-pack, TV and social activations for the Fix the Rainbow campaign.


The Solution

The rainbow was broken, so consumers come to the Skittles site and enter their email to enter the contest. Art director Anis Litim developed the website content to fixing the rainbow, and I was tasked to create the continuation of the experience on Facebook. We developed a small story of characters journeying through the Skittles world that played heavily on the microsite and ended on Facebook.



AD/Designer: Anis Litim
Graphic Designer: Jonathan Agomaa