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Axe Raptorverse
Augmented Reality
Branding
Web design
Marketing
MLSE + Axe
2022
At the height of the pandemic, most major league sports teams were forced to winter in various host cities. With the Raptors playing a large portion of the 2021 season in Tampa, it was anything but business as usual.
Summary
Fans couldn’t get close and share the love for their team. The team couldn’t feel the energy from the fans. Most importantly, this seasons freshly drafted Rookies didn’t have a homecoming the city is known for.
As the pandemic rules lifted and the team was set to return home we figured: let’s do something to welcome them back and make the new players feel like they are home.
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